Why a Google Business Profile is essential for Unas webshops
If you run an Unas webshop, you might think that because you sell online, a local presence doesn't matter. However, a Google Business Profile (formerly Google My Business) is one of your most valuable free marketing and trust-building tools. Yet many e-commerce businesses ignore it or don't fill it out properly.
1. Free appearance at the very top of the search When someone searches for a product or your brand name, Google often displays a knowledge panel or map list. If your profile is well optimized, you can get ahead of your competitors here for free. This perfectly complements the built-in "SEO settings" and "Custom META data" you configure in your Unas admin panel.
2. Immediate information for customers The modern consumer is impatient. They want to know if your business is legitimate. The Google Business Profile immediately shows the most important data among the search results: your headquarters or "Pickup points" (Átvételi pontok) address, phone number, customer service hours, and website link.
3. The power of customer reviews 88% of people trust online reviews as much as personal recommendations. While Unas has a great built-in "Product reviews" (Termék vélemények) system, a Google Business Profile allows your satisfied customers to leave 5-star ratings for your business as a whole. A profile with many positive reviews attracts new customers like a magnet and builds immense trust before they even click through to your webshop.
4. The cornerstone of Local SEO Even if you ship nationwide, local searches are powerful. If someone nearby is searching for your products, Google considers proximity and reliability. An up-to-date Business Profile filled with photos of your warehouse, products, and accurate data is a huge red point in the eyes of the search engine.
What should you do now? If you don't have a profile yet, register your webshop! If you do, check that all data matches the "Merchant data" (Kereskedő adatai) in your Unas settings, upload high-quality photos, and ask your best customers to write a short review about you. This is the 5 minutes that can bring the most trust to your brand.