What is conversion rate optimization (CRO) for Unas?

Many webshop owners think that to get more revenue, only one thing is needed: even more visitors. Therefore, they pour more and more money into Facebook and Google Ads. However, there is a much cheaper and more effective method that utilizes your existing traffic. This is none other than conversion rate optimization (CRO).

What exactly does conversion mean? In an Unas webshop, conversion is the moment when a visitor makes a purchase (or subscribes to a newsletter). And the conversion rate shows how many out of, say, 100 visitors take this desired step. Suppose this rate is currently 1% for you. This means that out of 1000 visitors, you will have 10 customers. If you manage to increase this rate to 2% by fine-tuning your webshop, you have already doubled your revenue! All this without spending a single penny more from your advertising budget.

How do we do CRO in practice on Unas?

• Clean, UX-focused design: Unas offers modern theme families (like Orion, Castor, or Polaris). On the web, less is often really more. The visitor must understand immediately how to navigate your categories and find products. Use the "Theme customization" options to remove distracting, flashing elements.
• Utilize built-in widgets (Boxok): Increase average order value and conversion by activating the "Product recommender" or "Recently viewed products" widgets. These guide the customer towards additional purchases seamlessly.
• Clear CTA (Call-to-Action) buttons: Highly visible, visually highlighted "Add to Cart" buttons are needed. Ensure your checkout steps are logical and straightforward.
• Optimize the purchase process: Unas allows you to streamline the checkout. Features like "Quick order" (Gyorsrendeles) or simplified address verification can significantly reduce cart abandonment.

Don't always just want to struggle with increasing traffic! Instead, get the most out of your already existing visitors with a consciously built, conversion-optimized Unas webshop.